
After being told politely by my writers group that the title for my latest WIP sucked, I spent a week looking into a new name for my baby. I soon discovered that there’s a lot more to the process than I first supposed. After much research and examination of different opinions, I compiled my own list of what I think are the rules.
A good title should reflect:
- Your voice
- Your Market
It should also
- Sum up your story
- Be catchy and memorable
- Not be too long
Yep. So it’s worse than writing a bloody synopsis. How do you summaries a 100 000 word novel in five words or less, whilst showcasing your voice, attracting your market and being clever at the same time. I’ll let you know when I find out.
Examples of titles I think got it right are:
The Devil Wears Prada
PS. I Love You
Memoires of a Geisha
The thing is, titles are so important for the unknown author because it’s your first selling point. If readers aren’t looking for your name, they’ll probably buy your book based on the title or the cover art. Usually writers don’t have much control over the cover art, so that leaves the title. Hence, in my book, (pardon the pun) you’d want to spend some time getting it right.
Unfortunately, time is my least expendable commodity at the moment.
Always the way.
Loretta